Edinburgh, United Kingdom

Business Administration (Marketing)

Language: English Studies in English
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
University website: www.hw.ac.uk
Master of Business Administration (MBA)
Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Business Administration
Business administration is management of a business. It includes all aspects of overseeing and supervising business operations and related field which include Accounting, Finance and Marketing.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Business
I think any man in business would be foolish to fool around with his secretary. If it's somebody else's secretary, fine!
Attributed to Barry Goldwater in: Conference Board (1978) Across the board. Vol. 15. p. 74.
Business Administration
The term "informatics" was first defined by Saul Gorn of University of Pennsylvania in 1983 (Gorn, 1983) as computer science plus information science used in conjunction with the name of a discipline such as business administration or biology. It denotes an application of computer science and information science to the management and processing of data, information and knowledge in the named discipline.
Paul Griffiths (2006) Proceedings of the 3rd International Conference on Intellectual Capital and Knowledge Management. p.129
Business
However successful a man may be in his own business, if he turns from that and engages ill a business which he don't understand, he is like Samson when shorn of his locks his strength has departed, and he becomes like other men.
P. T. Barnum, 'Beware of Outside Operations', The Art of Money Getting (1880).
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