Dublin, Ireland

Business Administration - MBA - Marketing Stream

Language: English Studies in English
Subject area: economy and administration
University website: www.dbs.ie/
Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Business Administration
Business administration is management of a business. It includes all aspects of overseeing and supervising business operations and related field which include Accounting, Finance and Marketing.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Stream
A stream is a body of water with surface water flowing within the bed and banks of a channel. The stream encompasses surface and groundwater fluxes that respond to geological, geomorphological, hydrological and biotic controls.
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Business
Despatch is the soul of business.
Philip Dormer Stanhope, 4th Earl of Chesterfield (1694-1773). Letter, 5 February 1750.
Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26
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