MBA studies

country
city
subject area
language
university type - Austria  
university status  
Vienna, Austria

Marketing

Language: English Studies in English
Subject area: economy and administration
University website: www.webster.ac.at
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.
Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13

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